1Come in!
2Professor Dundee? We're ready to make our presentation.
3Oh, yes. I did say 1 o'clock, didn't I?
4Please, sit down.
5So, who goes first? Bruce? Or you, Betty?
6I guess I could. Bruce is always a little shy.
7Not after he's had a lager for lunch, eh Bruce?
8Heh, heh. No, Betty really should go first.
9OK. Well, I'm reporting on the effects of different marketing strategies on the cheese and oil markets.
10Different strategies obviously affect the sales volume differently.
11I looked at the sales in two countries, New Zealand and Colombia.
12And what did you find, pray tell?
13Well, in New Zealand, the sales of both oil and cheese have declined pretty steadily.
14And in fact, the sales have decreased more quickly than the population.
15On the other hand, in Colombia, the volume of sales for both products has remained the same.
16Wait, so you said sales in New Zealand have been going down?
17Correct.
18Suppliers have introduced two new upscale brands of each product,
19which are a bit expensive but very tasty.
20The big ad agencies are trying out a new series of ads that shift the focus from health to great taste.
21They think that will get sales moving up in New Zealand,
22where the population is less affluent and generally less health-conscious.
23Brilliant. Thank you. And Bruce?
24Uhhh... yeah. My report is about chocolate sales in Italy and Germany.
25The two countries' marketers have found out that you have to market chocolate differently in each country.
26For example?
27In Italy, "Kostig", the most expensive brand,
28pays shop owners to put the candy just about knee-high for an adult.
29I don't see...
30For little kids, that's about eye level!
31That bright red candy is the first one they see, so they buy it!
32Even better, they start telling their moms to buy it, too!
33So, you mean...
34Well, I mean, in Italy if you locate your product at the right location of shelves, sales do great.
35They say it doesn't matter much what brand of chocolate you're selling.
36As for Germany...
37"Das Land der Schokolade".
38Huh?
39That's German. It means "The Land of Chocolate".
40Germans love the stuff, so people make a joke and call Germany that.
41Oh... uh, right...
42So, you were saying?
43Well, like you pointed out, Germans love chocolate.
44But they're thrifty.
45For a long time, the biggest selling brand was "Schmutzig",
46mostly because it was the second cheapest, but didn't taste too bad.
47Again brilliant!
48A pretty good job, both of you.
49Tell me, what do you plan to investigate next week?
50I'm especially interested in the effects of colour on sales of products,
51so I'll be looking at ads for cosmetics and cleaning products in the local market.
52You know, like the distinct orange colour of Mr. Muscle, lavatory cleaning products.
53And you, Bruce?
54I'm focusing on the effects of different containers on sales of cookies.
55So I'm going to look into packaging for cookies and how the materials they use will affect the image, and in turn sales.
56You know, most containers are paper,
57but some expensive cookies come in metal boxes.
58The shiny metal boxes catch people's attention
59and the image remains in the memory longer.
60Well, it sounds like you two are all set.
61But as always in this course,
62I urge you both to pay much more attention to the advertisement extensions.
63That's often the key.
64Alright, any questions for me before you go?
65No, I think I'm all set. Thanks!
66Me too. Thanks, Professor Dundee. See ya later.