1Lucy, we really need to get working on this marketing assignment.
2We've only got five weeks left to the end of term to design it,
3carry it out, and then write up the results.
4Sure. Well, let's get started right now.
5Let's go over the instructions.
6What exactly do we have to do?
7Well, it says here we have to look at one area of the entertainment industry.
8There's a list of the different types.
9What are they?
10Music, cinema, theatre, sport, and eating out.
11Is that all?
12Looks like it.
13So we choose one branch of the industry
14and then we look at how two different groups of people use it?
15Is that right?
16Yes.
17And do we have to use any particular method to get our data?
18Can we mail out a questionnaire, or do face-to-face interviews, or maybe even observations?
19Well actually, it looks like we don't have a choice.
20We have to do telephone interviews.
21Okay, so at least we don't have to waste time deciding between the different methods.
22Yeah, that's right.
23Oh, and the other requirement is the number of interviewees.
24Not too many, I hope. Ten? Twenty?
25Well, we have to do two groups, remember,
26and it looks like we have to interview fifteen for each group.
27That's thirty altogether then.
28It's going to take ages.
29Yes, but remember we're working on this together,
30so we'll only have to do fifteen each.
31Okay, so those are all the requirements?
32Yes, looks like it.
33So, first, which area are we going to choose?
34My preference would be cinema, since that's where I spend most of my money.
35Hmm, I don't think that's such a good idea.
36I don't think there are huge differences in the market there.
37I mean, you get young and old, male and female, rich and poor...
38all going to the same movies.
39Yeah, maybe you're right.
40Let's make it music then.
41Right.
42So, what two groups will we compare and contrast?
43Male and female?
44No.
45Most of my female friends like the same music as me.
46Different age groups would be much more likely to show up differences, I think.
47Yeah, I suppose you're right again.
48I'll take some notes, shall I?
49So... Age Groups.
50What do you think?
51Maybe 25 or under for one group, and 45 or over for the other group?
52That should show up differences.
53Right.
54Okay. Next.
55How about the kind of music they like? Let's give them some choices and then we can just tick boxes.
56Okay. Let's have pop, jazz, folk, easy listening...
57What else?
58Well, we should include classical.
59Some people like it, you know.
60Okay.
61And then we should have how they listen to music.
62The medium. Right. Let's include radio, CD...
63and then I guess there's TV.
64What about concerts? You know, in pubs and halls.
65Oh yeah, we should include live music of course.
66Okay, we're on a roll now!
67Next point could be about where they actually get their music.
68You mean like, do they buy it in music shops, or department stores?
69Yes, or download it from the Internet.
70Right. That could be for recorded music.
71Then we need another section for live music.
72Where do they go for that?
73Okay. Let's say disco, pub, club, concert hall...
74Or opera house!
75And I guess we should include karaoke bars.
76Not many of them in this city!
77Okay. We'll leave that out then.
78So, what's left to do?
79That's it.
80Well, now we can make a time-scale for doing it.